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Targeting

Here your can find a list of targeting parameters which the SDK adds per default to each ad request.

Key name since version Plattform Description possible Values
ADvantageSDK 2.0 iOS SDK Android SDK Web SDK no Needed for the creative Framework the value is always "true"
ADvantageWebSDK 2.0 iOS SDK no Android SDK no Web SDK Needed for the creative Framework the value is always "true"
ADvantageVersion 2.4.5 iOS SDK Android SDK Web SDK returns the implemented ADvantage SDK Version e.g. Version 2.4.5: "02040500"
ADvertisementID 2.4 iOS SDK Android SDK Web SDK no returns the users advertisement ID from Apple or Android. returns the users advertisement ID from Apple or Android, e.g.:
"0C689054-BC4C-4B35-BEFD-B835E3E15B26"
ADminute 2.4 iOS SDK Android SDK Web SDK Minute of the ad request - used for the second screen targeting possible values range from 0 to 59
ADorientation 2.4 iOS SDK Android SDK Web SDK Current device orientation while the ad requestNote: WebSDK support since version 2.4.7 "landscape" or "portrait"
ADNetwork 2.4 iOS SDK Android SDK Web SDK Current network state - used for WLAN TargetingNote: WebSDK support since version 2.4.7, but only on Android possible values: All platforms
  • WiFi
iOS only
  • WWAN
Android only
  • UNKNOWN
  • ETHERNET
  • CELL
  • CELL_2G
  • CELL_3G
  • CELL_4G
ADdate 2.4.3 iOS SDK Android SDK Web SDK Returns the full date of the ad request - used for the second screen targeting Format YYYYMMDDHHMMSS
ADos 2.4.3 iOS SDK Android SDK Web SDK Returns the device type Note: WebSDK support since version 2.4.7 iPhone, iPad or Android
ADosversion 2.4.6 iOS SDK Android SDK Web SDK no Returns the operating system version on iOS on Android it will return the API Level (Offical API List: Android Dashboard) e.g. 070100 for V7.1
ADDeviceSubtype 2.4.6 iOS SDK Android SDK no Web SDK no Returns the iOS Device Subtype e.g. iPhone 4, iPhone5, iPhone5c, etc. complete list of possible values
ADDeviceModel 2.4.8 iOS SDK no Android SDK no Web SDK no Returns the Android Device Model e.g. C One for the HTC One m7 the offical model name from the manufacturer
ADmanufacturer 2.4.8 iOS SDK no Android SDK no Web SDK no Returns the Android Device manufacturer e.g. HTC the offical manufacturer name
ADBatteryLevel 2.4.8 iOS SDK Android SDK Web SDK Returns the battery level as integer Mobile web note: The battery level will be only returned on Android with Chrome Browsers 0-100
ADBatteryState 2.4.8 iOS SDK Android SDK Web SDK Returns the battery state as a string. Mobile web note: The battery state will be only returned on Android with Chrome Browsers "unplugged", "charging", "full", "unknown"
ADLanguageShortCode 2.4.8 iOS SDK Android SDK Web SDK Returns a two characters Language Short code e.g. en, de, ...
ADLanguageFullCode 2.4.8 iOS SDK Android SDK Web SDK Returns the language code Mobile web note: In some cases it can return the language short code it depends on the users/browser language setting e.g. en-us, de-de, de-at, ...
ADscreenWidth 2.4.8 iOS SDK no Android SDK no Web SDK Returns the screen width of the device in pixel e.g. 320
ADscreenHeight 2.4.8 iOS SDK no Android SDK no Web SDK Returns the screen height of the device in pixel e.g. 480
ADTempValue 2.4.8 iOS SDK no Android SDK Web SDK no Returns the temperature of the environment given in degrees Celsius e.g. 25
ADbrowser 2.4.9 iOS SDK no Android SDK no Web SDK Returns the browser name as a String e.g. Chrome, Safari Complete browser list
ADlat 2.5.3 iOS SDK Android SDK Web SDK no Returns the GPS latitude e.g. 48.2089915
ADlng 2.5.3 iOS SDK Android SDK Web SDK no Returns the GPS longitude e.g. 16.3729507
ADvolume 2.5.3 iOS SDK Android SDK Web SDK no Returns a value between 0 and 100 (0 slient - 100 max. volume) 0 - 100
ADheadphone 2.5.3 iOS SDK Android SDK Web SDK no Returns true if a headphone is connected to the device otherwise false true or false

Permissions/Feature support

Key name since Version Plattform Description possible Values
ADGPS 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADAccelerometer 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADGyroscope 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADPedometer 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADCompass 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADLight 2.4.8 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADPressure 2.4.8 iOS SDK Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADProximity 2.4.8 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADTemp 2.4.8 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADHumidity 2.4.8 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature and the device supports it true/false
ADnfc 2.5.3 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature, the device supports it and it is turned on true/false
ADbluethooth 2.5.3 iOS SDK no Android SDK Web SDK no Returns true if the app allows this feature, the device supports it and it is turned on true/false